Search Engine Optimization

At AIM DIGITALLY – Ahmedabad, Gujarat State, India based Search Engine Optimization (SEO) service provider as a part of gamut of Digital Marketing / Online Marketing / Internet Marketing services with focus on client's ROI.

According to techopedia, Search engine is a service that allows Internet users to search for content via the World Wide Web (WWW). A user enters keywords or key phrases into a search engine and receives a list of Web content results in the form of websites, images, videos or other online data. The list of content returned via a search engine to a user is known as a search engine results page (SERP). Most commonly used search engine now a days is google.com.

Search Engine Optimization (SEO) is a technique to improve a website's visibility on the web search so when people use a search engine to look for a product or service or information, it can be found quickly by appearing in top search results. Thus, it is a process of getting 'Free' / 'Organic' traffic from search results on search engines.

Why do I need Search Engine Optimization?

Well, you have a website, so obviously you would want people to visit it. If your website is popular, which may not be the usual case, people can type URL directly and visit your website, otherwise they would use search engines like Google, Yahoo, AOL, Bing (formally known as MSN), ask.com (previously known as askjeeves.com) etc. to find the sites. Now when people type a word related to your website in a search engine, it would give a list of websites consisting of many pages. Your website may be part of the list but may not appear on the 1st or the 2nd page, which generally people visit and click on the website URL for visit. If your website does not appear on the first two pages, there are very little chances that people would go further… thus very little changes for you to get traffic on your website.